He has been helping Chris show the Government and local authorities that just a few simple changes to road design, costing from £3,000, will encourage residents to get on their bikes for their daily journeys - in turn tackling congestion and obesity problems.
The campaign is being backed by British Cycling - the national governing body for cycling - for which Chris is a policy advisor and Phil is an infrastructure expert. It follows research which suggests that two-thirds of people in this country would get on a bike if the environment was more appealing for cyclists.
Phil said: "Working alongside Adrian Lord, another British Cycling infrastucture expert, we have set out proposals showing how just few a road and junction changes that prioritise cycling as a form of transport could kick start a cycling transformation across the country."
"Focusing on Chris' hometown of West Kirby, Wirral, we have highlighted how measures such as two-way cycling, speed reduction, convenient crossing, and shared space design could increase the number of cycling trips in the town by 20 per cent in the first year."
"These proposals aren't about finding new money, but are about a reallocation of existing funds and a conscious decision to create more pleasant places to live."
Chris has challenged Wirral MP Esther McVey MP and West Kirby's transport planners to implement the plans, which also show how the proposed redesigns could increase takings for local businesses by 50 per cent and at the same time reduce accidents by two-fifths.